By their very nature, backlit signs are designed to catch your eye by illuminating your advertising display; making your messaging or branding stand out even in the dark or in low-lit areas. Whether your business runs 24h or not, having a backlit sign outside your premises reminds people that you exist; it forms a glowing point of reference even on the darkest nights. A study undertaken by Nielsen suggests that 65% of people who notice an illuminated display immediately visit the business after viewing the ad, and that 92% of those visiting made a purchase; so it’s clear that investing in a backlit sign can be a real boost to your bottom line.
The beauty of illuminated signs is that many of them are incredibly simple in their design, which means you can use them for a wide range of different purposes, both indoors and outdoors. You will most commonly find illuminated signs at:
- Hospitality Venues - showcasing menus, promotions, opening hours and upcoming events.
- Theatres & Cinemas - displaying ads for upcoming shows or film releases.
- Entertainment Venues - advertising future events or promotions.
- Community Centres - informing locals of news, updates and events.
- Public Services - such as hospitals and police stations, informing people of emergency numbers and contact information.
- Transport Hubs - displaying timetables and/or advertising.
- Retail - displaying opening hours and promotions.
There are a variety of backlit styles and designs available, from lockable notice boards to illuminated LED poster frames, so you’re bound to find the ideal product for your business.
At first glance, it may appear that LED lighting is much more expensive than the alternatives - and that’s correct. The initial outlay for an LED bulb is in some cases more than 14 times as an incandescent one, however, a direct comparison of initial spend ignores two very important factors which make LED bulbs significantly more cost-effective in the long run: lifespan and running cost.
LED bulbs have a lifespan range of between 30,000 and 100,000 hours, depending on the quality of the bulb. In comparison, standard incandescent bulbs run for approximately 1,000 hours. So you can already see from those numbers that you’re getting a lot more for your money when you purchase an LED product. If LED products cost up to 14 times more, but give you between 30 and 100 times more lifespan, then the value of your investment is clear.
When it comes to running costs, the figures are just as convincing. According to GreenEnergy.org, on an annual basis (with electrical consumption and purchase costs considered) an LED light bulb is 12% cheaper to operate than an energy-efficient fluorescent bulb, and 74% cheaper than an incandescent bulb.
Finally, it’s important to consider the quality of light you achieve with LEDs. Other types of bulbs waste energy by emitting light in all directions, providing a blanket sweep of coverage even to areas where it’s not required. In contrast, LEDs focus in one direction, offering a more targeted illumination. As a result, choosing LEDs means you'll need fewer lights to achieve the same level of brightness, which means less energy consumption and therefore a reduced cost to you.